Home » Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes
Buzzmarketing: Get People to Talk About Your Stuff Mark Hughes

Buzzmarketing: Get People to Talk About Your Stuff

Mark Hughes

Published
ISBN :
Kindle Edition
260 pages
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 About the Book 

?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.??Ben Cohen, co-founder of Ben & Jerry?s Ice CreamThese days consumers are paying less and less attention to advertising. A majorityMore?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.??Ben Cohen, co-founder of Ben & Jerry?s Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.